The symbol of KOGAS is a blue globe representing a clean-burning flame. It not only represents the image of a major corporation, but also symbolizes its identity as a world-class integrated energy company. The white shape in the middle of the blue circle represents the nucleus of energy surrounded by concentric gradations of blue from lighter to darker hues that collectively represents a clean-burning energy source. The flame assumes the shape of a globe to signify its worldwide reach.
The color scheme of the symbol is white or neutral background offset by a KOGAS navy blue (DIC 255) or black graphic. Gold and silver trimmings are also used depending on the specific media it is used in.
The name logo of KOGAS was designed to complement the KOGAS symbol. The color scheme used is KOGAS dark gray (DIC546), KOGAS navy blue (DIC255), and black. The colors are usually changed to superimpose on a dark background.
The left-to-right printing of the signature mark in both Korean and English is the standard and most commonly used format for all printed instruments and texts, including promotional materials and documents.
The corporate image of KOGAS superimposes the image of a child's face within a flame-shaped circle, thus representing commitment of KOGAS to our future by serving the public interest through establishment of a better world by offering better energy.
This is a highly marketable brand image and tagline with various high-impact applications for advertising, PR, publishing, campaigns, etc.
KOGAS selected key colors to represent its corporate identity to express the sense of security, purity, and warmth associated with clean-burning energy. Complementary colors were selected to enhance this identity. Its color scheme should be adhered to as closely as possible in any media reproduction.